The Fine Brothers “Kids React” Set
Original Set Design for Kids React, the Emmy Award-Winning "React" web series created by YouTube sensations Benny and Rafi Fine of Fine Brothers Entertainment.
Create a custom production design that appeals to viewers exclusively on the YouTube platform to replace the current set for the award-winning “Kids React” web series which features Kids reacting to viral videos.
Design and build a set that is appropriate for boys and girls ages 6-12 while staying consistent with the client’s current branding and appealing the the client’s established audience. One major challenge was to create a set that looks interesting when zoomed way in for a small child and zoomed way out for two larger children side by side. Additionally, it was important to create a gender neutral set.
The show features Kids ages 6-12 reacting to viral videos on the internet.
The Fine Brothers Channel Stats
Subscribers: 2.5 million
Views: 800 million
Discovery and Research: During this stage, I used a variety of research methods to gain insight into what types of imagery could best represent kids. I did extensive research into the ubiquitous use of play buttons on the web and researched Youtube branding history to inform my color scheme decisions for the design.
Mockups: Based on my research, I created a series of several digital design mockups utilizing YouTube play button imagery and worked with the client to refine the mockups until we landed on a design that satisfied the objective.
Materials Planning & Sourcing: Once the digital mockup was finalized, I created a plan for implementing the design. The plan included a list of materials, where to source the materials, materials budget and a step-by-step guide to assemble and create the set.
Watch the series here!
About the Client: The Fine Brothers
(bio from Fine Bros YouTube Channel)
Fine Brothers Entertainment is a full service production company that has amassed 3 billion views online and over 15 million subscribers across their channels. Brothers Benny and Rafi Fine started by making feature films in high school that played in film festivals. Now we have a staff of over over 25, recently premiered a TV show on Nickelodeon, pilots for several other networks, have feature films to be released in 2015, won awards at the Daytime Emmys, Streamys, and Webbys, and have been featured in the biggest publications (Variety, NYT, Huff Po, Times, USAToday, 100s more).
Credit for production stills: Fine Brothers Entertainment